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Wielding Soft Power: The New Public Diplomacy
May 18, 2005. This Clingendael Diplomacy Paper by Prof.dr. Jan Melissen evaluates the importance of public diplomacy in the changing international environment and it identifies characteristics of good practice. He distinguishes between on the one hand propaganda, nation-building and cultural relations, and on the other hand public diplomacy. He concludes that public diplomacy is a challenge for diplomatic services that should not be underestimated, as its requirements sit rather uneasily with traditional diplomatic culture. Read more »